CoverageFirst run · 16 Aug 2026 · the 12 months to that date
Where we have looked, and where we have not
10 squares earn the next research pass. Start with Stone · Stone Tile · Residential.
66 subcategories where we measured demand · 130 of 513 stocked ones we never reached · 10 already carrying an idea
How badly each want is answered
WorkplaceSwipe sectors · 1 of 8
| Workplace18% | Residential25% | Hotel8% | Education6% | Healthcare5% | Retail2% | Restaurant5% | Unattributed31% | |
|---|---|---|---|---|---|---|---|---|
| Ceramic | ||||||||
| Stone | ||||||||
| Wood+4 | ||||||||
| Wallcovering+7 | ||||||||
| Metal+2+1 unexplored | ||||||||
| Glass | ||||||||
| Acoustical Solutions | ||||||||
| Carpet | ||||||||
| Textile+5+1 unexplored | ||||||||
| Hardware+1 unexplored | ||||||||
| Paint & Surface Coatings+1+1 unexplored | ||||||||
| Concrete | ||||||||
| Laminate+1+3 unexplored | ||||||||
| Felt | ||||||||
| Resin+2 unexplored | ||||||||
| Flooring+3+1 unexplored | ||||||||
| Vinyl | ||||||||
| Outdoor | ||||||||
| Leather+3 unexplored | ||||||||
| Film | ||||||||
Who already serves it
| Ceramic | ||||||||
|---|---|---|---|---|---|---|---|---|
| Stone | ||||||||
| Wood | ||||||||
| Wallcovering | ||||||||
| Metal | ||||||||
| Glass | ||||||||
| Acoustical Solutions | ||||||||
| Carpet | ||||||||
| Textile | ||||||||
| Hardware | ||||||||
| Paint & Surface Coatings | ||||||||
| Concrete | ||||||||
| Laminate | ||||||||
| Felt | ||||||||
| Resin | ||||||||
| Flooring | ||||||||
| Vinyl | ||||||||
| Leather | ||||||||
| Film | ||||||||
Categories we never reached
181,432 products sit in 43 categories we cannot read yet. They are missing from the maps above because we could not break them down finely enough to tell whether anyone was asking, so we do not know either way. This is a gap in what we can see, not proof of a gap in the market.
Subcategories · products
Reading the map
Darker means worse served. A dark square is one where people ask for something and get a poorer answer than they get elsewhere in the same sector. Colour is never about how often a thing is searched - a big category is not automatically an opportunity - and width carries the volume instead. Every square counts at least 25 different customers; anything smaller is left out rather than shown faintly.
We can place 44.7% of what people search for onto a category. The biggest phrases we cannot are plaid, gold, kinetex, farrow ball, cabinets and floral - 8,954 searches for the biggest of them. They are colours and brand names, which the catalogue's own filing system has nowhere to put. Beyond the columns drawn here sit 227 further measured squares across 13 sectors. The biggest is Mixed-Use & Multi-Unit Residential at 5.3% of measured demand, ahead of 3 sectors that do get a column - the columns were chosen before this level of detail existed and are due to be redrawn. 27 more subcategories sit behind the eight-row limit on each category, counted in the "+n" beside each heading.
Across the columns drawn here, 232 squares are closing their gap against 140 widening it. Among the squares dark enough to carry a mark that reverses: 27 closing against 29 widening. The recovery is not reaching the worst-answered wants, and those marks sit on exactly those squares.
44 rows are drawn unpainted, of which 34 mark a want we can honestly say nobody has asked for. The other 10 are quirks of how the catalogue is filed - the same want recorded under a different parent, a use-case row restating a material we already measured, or a category we never managed to break down this finely. Counting every row, drawn or not, 124 are silent, 83 of those are filing quirks, and the row limits keep most of them off the map.