15 ideas worth acting on

Product

Fluted tile is one of the most searched looks on the platform. In glass, thirteen products answer it.

Product

Green is the colour people ask for most. Almost all the stone in stock is grey.

Product

When stone goes into a project, a wall material almost always goes with it. Thirty-three brands supply that wall material and not one of them leads.

Service

Every brand knows its own colours. None of them knows how those colours compare with what people are actually looking for.

Product

Window film is sold on the energy it saves. No maker will tell you the carbon it took to make.

Product

Eighty-two thousand fabrics in the catalogue. Six hundred can tell you their carbon footprint.

Product

Five finishes of the same limestone, and only some pass the wet slip test. Nobody will tell you which ones.

Product

Thirteen thousand pieces of furniture. One in seventy-seven tells you how it affects the noise in a room.

Product

Two brands publish how much sound their curtains absorb. Neither says how the curtain was hung, which changes the answer completely.

Product

24,725 wallcoverings to choose from. Almost none of them say anything about noise.

Product

People ask for Farrow & Ball by name. Seven paint brands are stocked and none of them is it.

Product

Two hundred felt products in the catalogue. Not one of them works as an acoustic wall panel.

Product

People search for Acrovyn by name. It is the only brand of its kind here, so there is nothing to compare it against.

Service

Nine times in ten a brand gets considered and then loses. Nobody ever tells them which nine.

Service

A third of the enquiries brands pay to receive never get a reply. Every one of them already says what the customer wants.